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Luxury Shopping

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Michael Kors After Dark Glamour Holiday 2016 Luxury PR

Michael Kors takes After-Dark glamour to new levels for their Holiday 2016 campaign. This holiday seasonal will be all about the reds. Innovative opulence, lace and velvet. Making big statements for highlighting Michael Kors famous bags in stunning visuals. Michael Kors features a variety of amazing looks to shop directly on their interactive mobile digital …

Abercrombie & Fitch Co. Goes Digital With Redefined Identity #ANF

Abercrombie & Fitch Co. has a new brand conviction that will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season.  At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York …

How Ralph Lauren Owns Online Influence

Ralph Lauren is the leader in digital marketing with an online market share of 19.2% over other top luxury brands. When it comes to online influence RL is setting the standard with their disruptive digital marketing strategies. Ralph Lauren is the third-largest branded apparel company “by revenue” in the United States. How RL owns online influence …

Barneys New York Launch Customer Experience Campaign Using RichRelevance

Without question “customer experience” is the new buzzword in public relations branding for enhancing a luxury shopping experience. As the need for customer engagement is necessary to target and attract ultra wealthy consumer to buy luxury goods. RichRelevance considered to be the global leader in omnichannel personalization and Barneys New York are teaming up to bring Relevance Cloud™ …

Meet Dealmoon.com The Kayak of Luxury Online Shopping

Dealmoon.com is the biggest shopping secret unknown to most Americans, yet it is one of the world’s leading cross-continent consumer buying advisory websites with 13M monthly visitors and 4M vocal fans on over 40 social media channels. With offices inChina and the U.S., Dealmoon.com’s   shopping advisors make recommendations on exclusives and deals for categories such …