Luxury Branding, Influencer, Ambassador
Luxury Branding, Influencer, Ambassador
As luxury brands continue to scramble for strategies to target super rich Chinese consumers. A solution to gain credibility is to win China’s fashion bloggers. Actually, luxury brands are gifting China’s fashion bloggers like they are top celebrities. The credibility value that China’s fashion bloggers hold to influence Chinese consumers to purchase luxury goods is …
No secret that Cartier is the leading luxury brand in China. Which the Asian luxury market growth presents an open opportunity for luxury brands to expand. Cartier seemingly gets it when it comes to brand recognition and identity focus. The established luxury brand is one of the world’s oldest luxury jewelers and watchmakers started in …
The word is out that Rolls-Royce is planning on targeting the younger generation of wealthy consumers. I must admit when I think of Rolls-Royce I don’t traditionally think of cool or even a younger wealthy driver for that matter. However, with the right strategic planning and approach the concept could be a favorable one. Rolls-Royce …
Wellness is a major concern these days and Westin Hotels & Resorts is taking health seriously. The hotel plans to offer a selection of SuperFoods-inspired Mojito cocktails at more than 70 properties across North America. Francesco Lafranconi, Director of Mixology for Southern Wine & Spirits of America, Inc. created the summer cocktails exclusively for Westin …
Continuing to capture the beauty and essence of high profile British beauties is what Burberry has mastered.
This is where knowing your target audiences really matters most. Who will buy the luxury goods and products you want to offer? Well, ZMC has a smart approach for its luxury car accessory brand Anjuny for eyeing the China luxury market. A smart PR move and concept. Offering a Swarovski crystal covered “Smart” convertible. The …
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