Luxury Brand Digital Marketing Portal
The kick off for the holiday season officially starts on Black Friday. For luxury brands this is a very exciting time to gain brand awareness credibility and to increase profit earnings. So how do you turn up brand awareness for your luxury brand? First off, so many social media experts and so called gurus are …
As more luxury brands get more social the aspect of where they socialize will start to matter most. The fact that luxury brands have started to embrace social media is a promising start. However, as noted by forbes luxury brands will need to do more than just show up. Setting up social media channels and …
Beginning tomorrow, Macy’s (NYSE:M) customers may faint from excitement over the retailer’s new Black Friday commercial featuring superstar Justin Bieber. The TV spot’s humorous storyline shows what happens when people come in contact with Bieber’s well-known wink. Scheduled to break on television on Tuesday, Nov. 20, the commercial reminds customers to shop Macy’s starting at …
UGG® Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), is excited to announce the launch of a new integrated UGG for Men campaign for the Holiday 2012 season featuring quarterback Tom Brady. Premiering on Monday, November 19, 2012, the new integrated campaign entitled “Pink Slip” will include TV, Print, Digital Display and Online Videos, …
With the 2012 holiday shopping season right around the corner, MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S. …
When it comes to scoring publicity Rihanna always knows how to make headlines. However, luxury PR is somewhat different and Rihanna’s camp may have to get some lessons in luxury public relations. The concept of a specialty 777 tour aboard Rihanna’s plane with press invites and fans? Sounds like a crash waiting to happen. …
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