Uncategorized

No surprise that Louis Vuitton tops the list of the World’s Most Powerful Luxury Brands. While the compilers of this list is actually the parent company that serves as the PR representative for Louis Vuitton, the brand is still the most powerful in their own right. Coming in with a brand value of $25.74 million …

Luxury marketers are headed for some tough times and right now luxury retailers need to start planning for sustainability. The one thing that all luxury marketers will need to do is build loyalty among customers. Consider this, it might not be new business that you need but expanding on the business you already have. This …

And the winners are? All those who made the Robb Report Best of Best 2008! The Robb Report serves as Oprah Winfrey to mainstream media for the luxury industry. Congratulations to all of the luxury marketers who made this great accomplishment. The Robb Report “20th Annual” Best of Best 2008 features 176 pages of extensive …

Last week Saks Inc. made a drastic move by offering deep pocket discounts on luxury items, even offering such items as $1,995 Dolce & Gabbana messenger bag at a 60% Percent discount! Bloomberg (read story) reports that the reduced prices are eroding Saks’s profitability. Revealing that the operating margin are shrinking for Saks and are …

Starting a new business is an exciting time and great opportunity to secure financial freedom. However, with economic conditions those who would like to start new ventures are most likely worried about the declining economy. The best solution is to select business industries that are recession proof and setup shop. The trick to surviving an …

When it comes to blogging those who focus on media and marketing are at the top of their game. In fact, the Ad Age Power 150 which profiles top ranking media and marketing blogs has even been expanded. The list now stops with 690 profiles ranking the bloggers with scores. Complete Ad Age Power 150 …