Here is how image, branding, and endorsements can lead a brand even into the future. The key is learning how to target your audience and what they really want or in this case seek. One thing for sure, the brand image of the Presidential race will never be the same. Congratulations to ALL those who made history!
It all started in Philadelphia, Pennsylvania on January 16, 1984! Jackson told the crowd “You got a chance, and you got a choice.” Jackson made note “Red, yellow, black and white, we are all precious in God’s sight!” Full story, click here
Continued with Keep Hope Alive.. 1988
Jesse had an icon supporter present, like Obama got Oprah Winfrey’s endorsement. Jackson introduces the woman he called the Mother of the civil rights movement, Mrs. Rosa Parks.
Jackson tells the crowd “Keep hope alive. Keep hope alive! Keep hope alive! On tomorrow night and beyond, keep hope alive!” Full story, click here
Closing in the words of Obama, “Yes, Yes WE Can”
No matter which party or which side this promotion makes you want to jump up and dance! The feel good ALL American approach.
BTW, you can plainly see that I am a BIG fan of Senator Obama!
I can’t help it, he had me at YouTube with “Hello” during his presidential race announcement.

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