If you still don’t believe that apps are right now and not the future. It is very important that you incorporate apps in your luxury marketing strategy. For luxury goods, products, or services you will want to take notes on how The Ritz-Carlton is using apps to engage and also offer experiences. Apps can deliver an exciting level of experience engagement.
Photo credits The Ritz-Carlton
The Ritz-Carlton App wants to be a part of your total travel experience, bringing the legendary service of the luxury hotel company to the smartphone in your pocket. In addition to mobile check-in and check-out, The Ritz-Carlton Hotel Company is launching real-time service requests, food and beverage ordering, The Ritz-Carlton Rewards account review, folio review, and access to exclusive local content, concierge tips and offers at all hotels.
The updated app is available for immediate download by visiting www.ritzcarlton.com/app
Luxury Travel
The Ritz-Carlton conducted extensive research with global affluent consumers, and studied user preferences since the initial launch of the App in 2012 to ensure the next phase of mobile enhances global travel. Digital services will provide consumers with touch points to truly enrich their journey from the time of trip planning through to their return. The Ritz-Carlton sees the opportunity to connect more closely with guests through advanced mobile functionality and also at an emotional level, as it continues to create content to better serve a global traveler today, providing options for guests to communicate based on their preferences.
The Ritz-Carlton App Launches
On October 1 the App is scheduled to launch a new shareable Travel Poster feature, where guests will be able to curate their own images with special filters, titles and stamps to create retro-style travel posters to capture their memories. They will then be able to share their posters across social media channels, or save them to a personal on-device camera roll, enabling them to store the travel memory forever.
The Ritz-Carlton App is available to all; the new mobile guest services are available to The Ritz-Carlton Rewards and Marriott Rewards members which are loyalty programs with complimentary membership. The App enhancements are live today in the Americas, and will be added to all remaining global continents throughout the year, beginning with the Middle East at the end of September.
