Luxury fashion is going high-tech mobile for Polo Ralph Lauren. Released via Reuters the company has launched the first luxury mobile commerce site. According to David Lauren, senior vice president of advertising and son of designer and Chief Executive Ralph Lauren, they are hoping to stay ahead of a trend that is making its way from Asia to the United States.
The plan is to offer American shoppers a download with special software for camera-phones to scan the codes and be directed to a phone-friendly version of a Ralph Lauren website. Then shoppers will be able to shop, watch tennis videos and read company content.
Technology that is needed is preinstalled code-readers for cell phones which Lauren expects to enter the market within a year.