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Luxury Brand Christie’s £2.7 Billion ($4.5 Billion) Art Sales Timeline Review

Christie’s had sales of £2.69 billion, up 12% ($4.47 billion, up 22%), for the half year ending 30 June 2014. Christie’s successful strategy to connect with more collectors globally underpins the results, with the figures driven by an increase in the value of artworks sold across categories, geographies and price levels. Digital engagement and new …

The Luxury Experience Putting Customer Service Against Technology

Yes, luxury should be more exclusive and personal. However, can customer service address every need of affluent consumers today? Luxury brands want to provide the best experiences possible to win customer loyalty. Many luxury brands have opted out of engaging with affluent audiences through mobile technology. Mobile commerce presents serious revenue earnings potential for luxury …