Luxury Brand Digital Marketing Portal
Watching Bravo’s The Real Housewives Of Atlanta provides an idea of what ultra luxury lifestyles among wealthy African Americans look like. Certainly those ladies love luxury items, products, and services. However, soon after only season one financial problems touched most of them. A recent study might provide insight into why black spending may also …
The luxury industry enters the last quarter of 2011 with some degree of uncertainty as it prepares for 2012. Many senior luxury executives, coming off a year of banner sales and profits, for some even above 2007, are asking the same question: Will it last? The fundamentals for rapid growth both locally and globally, …
LUXURY BRANDS ON THE RISE All luxury brands appearing in Interbrand’s report were able to increase their respective brand values by striking a delicate balance in 2011: They each leveraged their iconic status and simultaneously engaged new consumers in unique and relevant experiences. Corporations such as Louis Vuitton (#18), Gucci (#39), Hermès (#66), Cartier …
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