Most of us might not think of Costco as a luxury brand. However, with their ability to influence consumers to purchase high end luxury goods for less they rule this niche market. Hats off to Costco many attempted to venture into the luxury for less niche but did not strike gold. What makes Costco so …
Month
May 2012
Showing: 13 - 14 of 14 ArticlesLuxury Travel PR Why Sofitel Is The Next Hot Brand
Sofitel Bora Bora Interesting Sofitel as a luxury brand hotel may be a name identity that you don’t know much about. However, it is the concept of developing Sofitel hotels as a luxury brand that will make them the biggest brand among luxury hotels. Every thing about Sofitel is different and not traditional when it …
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