Luxury brands have a digital marketing problem on their hands, but they know this already…”Is there a magic formula for luxury brands to attract more customers to buy their luxury goods?” The answer to that intriguing question is Y-E-S! Luxury Brands However, luxury brands must stop focusing so much on social media engagement and start…
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury)…
Michael Kors luxury campaign for Fall and Winter 2017 is all about street style influence. Reflecting on the busy jet-setting lifestyles of consumers who travel the world. As Bleisure “business travel” expands, Michael Kors is on track to be the fashion brand of choice. Michael Kors Luxury Fall Winter 2017 Campaign Michael Kors is a world-renowned,…
Little Fresh Meat is the powerful influential term being used in digital campaigns to drive revenue, targeting China’s younger generations. Where the younger crowd are much more tech-savvy and respond well to new “Little Fresh Meat” used in digital marketing campaigns as representatives for luxury brand ambassadors. Top Little Fresh Meat Meet the hottest “Little…
Sophie Turner will star in the newest Louis Vuitton luxury campaign. Which will also feature Turner along with Jaden Smith and Riley Keough. Sophie Turner Sophie Turner was born 21 February 1996. She is an English actress. Turner made her professional acting debut as Sansa Stark on the HBO fantasy television series Game of Thrones (2011–present),…
Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online. Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…