Giuliana Rancic may not be keeping up with Hollywood celebrity gossip so much, that’s likely because she is making big business moves these days. Rancic and her hubby Bill Rancic have formed a partnership with Terlato Wines International. Together they will launch Giuliana Prosecco, an Italian Prosecco inspired by entertainment personality and restaurateur, Giuliana! Introducing Giuliana Prosecco…
Introducing Giuliana Prosecco
How Luxury Brands Can Solve Digital Marketing Problems
Luxury brands have a digital marketing problem on their hands, but they know this already…”Is there a magic formula for luxury brands to attract more customers to buy their luxury goods?” The answer to that intriguing question is Y-E-S! Luxury Brands However, luxury brands must stop focusing so much on social media engagement and start…
How-to Gain Access To Alibaba’s Luxury Pavilion
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury)…
8 Best Ways To Tell A Luxury Brand Story
Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers…
Bleisure Style: Michael Kors Luxury Fall Winter 2017 Campaign
Michael Kors luxury campaign for Fall and Winter 2017 is all about street style influence. Reflecting on the busy jet-setting lifestyles of consumers who travel the world. As Bleisure “business travel” expands, Michael Kors is on track to be the fashion brand of choice. Michael Kors Luxury Fall Winter 2017 Campaign Michael Kors is a world-renowned,…
Rack Up Major Luxury Travel Credits
Owning the best luxury credit card is the secret advantage for how-to rack up some major travel credits. Knowing which card offers have the best rewards is the secret to scoring superior luxury travel credits. It just makes huge sense to pay for card memberships, that in return offer larger savings value and perks for…