Now, being a southern girl myself I loved hearing about this concept to raise money. A PR firm in Bradford held a “Blooming Great Tea Party” to raise money for charity. They even secured the Lord Mayor of Bradford as the guest of honor. Read full story The firm Approach PR is an ALL female …
How to Know When You Need a Brand Makeover
Well, certainly no one had to tell Aunt Jemima that it was time for a brand makeover. At least I would hope that those in charge of her marketing knew it was time to get her hair done. Determining if you’re brand’s look is in or out can also affect your bottom line. Here are …
Luxury Buyers Not Trusting Media – A New Study Review Suspect
As if things were not already bad enough! The luxury industry takes another blow and this time it comes directly from top industry players. Kevin Brass posted this information over at Raising The Roof, read full story According to the latest report, launched by Sotheby’s International and Architectural Digest magazine the media “especially” the reporters …
Luxury Brands Quiz
Think you know everything there is to know about luxury brands? Here is a cool little quiz to test your skills over at AOL Money & Finance! start now
Mega Luxury Brands – World’s Most Powerful
No surprise that Louis Vuitton tops the list of the World’s Most Powerful Luxury Brands. While the compilers of this list is actually the parent company that serves as the PR representative for Louis Vuitton, the brand is still the most powerful in their own right. Coming in with a brand value of $25.74 million …
Luxury Brand Loyalty Program – Make it A Win-Win
Luxury marketers are headed for some tough times and right now luxury retailers need to start planning for sustainability. The one thing that all luxury marketers will need to do is build loyalty among customers. Consider this, it might not be new business that you need but expanding on the business you already have. This …