Luxury Brand Digital Marketing Portal
As the buying power of China’s masses continues to spiral upwards, more and more information is being gathered focusing not only on what they like to spend their money on but how they go about spending it. This week it has been the turn of the international audit and advisory services firm KPMG (http://www.kpmg.com/cn/en) to …
Featured Photo The Goyard Book Luxury brands are adjusting to an environment in which buying power is switching to emerging markets, while consumers in developed regions are making luxury purchases across a widening range of distribution formats, including outlet stores and online. This leaves the luxury industry facing a central dilemma: how can it access …
While Gilt is already a household name among online shoppers in the US, the brand, although a relative newcomer to the Chinese market, is already off to a vigorous start. China, with the world’s most vibrant market for luxury goods due to its soaring middle-class – already at 50 million and still growing – has …
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