Luxury Brand Digital Marketing Portal
It used to be that the only way you could show the world you liked BMW cars, Burberry trench coats or Ralph Lauren blazers was to buy one. Now, all you have to do is click the “like” button on a brand’s Facebook page. Luxury brands came late to the social networking party, but they …
“It is perhaps inevitable that luxury brands should invest in architecture design as their primary source of outdoor advertising.” From Learning from Louis Vuitton by Taro Igarashi in Louis Vuitton: Art, Fashion and Architecture All architecture has a narrative that defines it. The source of that narrative is always different whether it’s an individual’s personal …
Yang Yoo-jin was the first “personal shopper” in Korea. She was so good at what she did, that she managed to turn it into a career – and a lucrative one at that. Now she’s the manager of the Members Club at Lotte Department Store’s Avenuel Luxury Division in Sogong-dong, central Seoul. Personal shoppers are …
Munich based MCM, a high-end bags and apparel brand, which was bought by South Korean businesswoman Sungjoo Kim in 2005, is already looking to increase sales to $1 billion from China and South Korea alone by the year 2015. “It is because Asia has truly become the biggest market,” says Kim. The CEO and Chairperson …
Italian luxury brand Gucci is partnering up with one of the world’s largest eyewear manufacturers, Safilo, to produce eyewear made from eco-friendly materials. Set to launch this August, the range will include four styles made with “an innovative acetate which, compared to traditional acetate used for optical frames, contains a much higher percentage of material …
Burberry is to ramp up its expenditure on stores in London, flagship cities globally and in emerging markets after it delivered a 40 per cent surge in full-year profits. Stunning growth in Asia helped the fashion brand to post a 27 per cent leap in revenues to £1.5bn over the year to 31 March, as …
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