Celebrity chefs today are realizing the potential of building a brand and learning how to make large profits from alliances as well as partnerships. Top celebrity chef Rachael Ray is averaging 2.6 million viewers this season and her Every Day With Rachael Ray magazine has 1.5 million readers. She endorses Dunkin’ Donuts too–all to the tune of $18 million a year.

Top-Earning Celebrity Chefs
1. Rachael Ray
$18 million
2. Wolfgang Puck
$16 million
3. Gordon Ramsay
$7.5 million
4. Nobuyuki Matsuhisa
$5 million
5. Alain Ducasse
$5 million
6. Paula Deen
$4.5 million
7. Mario Batali
$3 million
8. Tom Colicchio
$2 million
9. Bobby Flay
$1.5 million
10. Anthony Bourdain
$1.5 million

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