Does Your PR Agency Know the Difference of PR Spam vs. Publicity Exposure?

Sadly, some PR firms have no clue about the proper methodology to writing a good press or media release. In fact, there seem to be a surplus these days of companies and individuals holding up a PR sign and distributing PR Spam!

Just what is PR Spam? In short, PR Spam is defined as Advertisement in form of a Press or Media Release. What makes this malice practice so hard is that potential clients and new clients actually think that this is how PR is driven. However, true PR pros know that a good advertising copy will not make news headlines. After all the point of PR is to be newsworthy and produce FREE publicity exposure.

WHAT is PR really? PR is how you communicate with the public. Hold on before you get ready to launch your own do-it-yourself PR campaign. To communicate with the public using PR practices you need a strategic plan and approach. Ideally a good PR firm has developed strong media relationships and knows the art of crafting a GOOD media story. This allows you to receive free publicity exposure for interviews related to talk shows, newspapers, magazines, search engines, blogs, podcasts and more.

So how do you really write a press or media release?

The answer to that question is ANY way you want.

So how do you really write a press or media release that will get picked up by media outlets?

The first step is to do your homework first, target media outlets that will connect you to your primary target audiences.

A key factor is to make sure that the press or media release that you plan to distribute is newsworthy.

A key factor is to make sure that the press or media release that you plan to distribute is newsworthy.

A key factor is to make sure that the press or media release that you plan to distribute is newsworthy.

A key factor is to make sure that the press or media release that you plan to distribute is newsworthy.

I can’t stress the above enough, because if your press or media release is not newsworthy you will have committed PR Spam! This could get every press or media release that you send deleted when contacting top media outlets. YES, they WILL Blackball YOU!

A press or media release should always, always be written in third person! The press or media release must act as a reporter for a producer, editor, blogger, reporter, etc to review. If the press or media release act as a salesperson you will have committed PR Spam! This could get every press or media release that you send deleted when contacting top media outlets. YES, they WILL Blackball YOU!

It is important that press or media releases are written in the proper format. Also it is equally as important that press or media releases are packaged to address a newsworthy call to action and respond to answer important questions.

Who, What, When, Where, Why, and How!
Who, What, When, Where, Why, and How!
Who, What, When, Where, Why, and How!

Keep it Short

One page and no MORE Than Two Pages!