Gen Z the next most influential customer (they prefer customer over consumer) has new rules for luxury brands to follow.
There are three very important rules enforced by Gen Z, intended for luxury brands to earn their trust.
Generation Z, or Gen Z for short, affectionately understood among their peers as “Zoomers” are the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
One brand to watch is ZoomerZones.com developed and created by 15-year-old Charm Ransom. Having been the inspiration for the successful brand CharmPosh.com. Which CharmPosh also has a brand of merch bearing the namesake in partnership with Amazon.
ZoomerZones will implement opportunities for luxury brand paid content partnerships and TikTok marketing in 2021.
When it comes to luxury brand strategic alliances, unlike millennial influencers Gen Z has essential rules to follow for gaining trust authority.
It’s interesting to note that by 2030, the majority of all luxury purchases will be made by Gen Z all over the world!
Hence it’s time for luxury brands to start targeting Zoomers. Get in the Zone now or be left out in the cold.
Gen Z already accounts for 12 to 15 percent of the luxury purchases made in China.
Proving that Zoomers are extremely influential for luxury branding.
Gen Z Top Three Rules For Luxury Brands To Follow
Rule 1 – Luxury Brands Must Be 100 Percent Transparent
Luxury brands that fail to deliver on this expectation will be canceled. Gen Z will strictly cancel out any luxury brand that will not follow this rule.
“Be authentic or die!”
Rule 2 – Adopt A Purpose
Gen Z will refuse to accept any luxury brand that can’t identify its purpose. Having a purpose-driven platform will be a key selling point for luxury brands to attract Zoomers online.
Make sure the purpose is in line with Gen Z’s beliefs and value system.
Rule 3 – Identify Political Association
Gen Z has become actively involved in politics, even if they weren’t yet voting age. Luxury brands will no longer be able to remain anonymous when it comes to their political associations.
Zoomers have set a new rule and standard for luxury brands to acknowledge their political views. They refuse to support brands that have controversial political associations.
Get ready for world domination and a complete transformation of luxury customers.
Luxury brands will need to play by rules that Gen Z set, change is on the horizon.