Now this is when not winning is actually fun for losers only.
Become the story and end up the spotlight winner! Josh Hamilton may not have won the Home Run Derby but he sure did finish like a winner. Justin Morneau is the Home Run Derby champ who is sharing his spotlight with Hamilton.
And the spotlight for Miss Universe 2008 was stolen by Miss USA for the second year in a row. How about that for not finishing in first place?