Clearly, John McCain is now seeking Hillary supporters! McCain wants to disrupt Barack Obama’s campaign by putting those on his team against him. Could this persuade those who wanted to vote for Hillary or most importantly for Hillary to be VP, to now vote for McCain?

This may be the best PR move that McCain has pulled in his entire campaign. Playing on emotions of those to convert over to your brand because another brand did them wrong and a force to get really mad about! In other words, don’t buy Obama because he did not hold up! Faith Popcorn calls this “The Vigilante Consumer.”

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