Ruder Finn, Inc. is one of the world’s largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency’s full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn’s work, talent and culture have received industry-wide recognition, including the 2013 and 2014 Bulldog Stars of PR’s Global Agency of Year Award in the Multinational Practice category and 2013 and 2014 PR News‘ Top Places to Work in PR Award.
LAFCO
Based in New York City, LAFCO is a premiere luxury beauty and home brand whose products are inspired by classical approaches to body care and the art of perfumery. LAFCO is committed to producing high-performance, natural products, including candles, diffusers and an array of specialty bath and body products that feature highly sophisticated and nuanced fragrances. The account will be based out of the agency’s New York office and encompass a wide range of duties, including brand development, media relations, executive thought leadership and content development.
Ruder Finn, a leading independent global creative and communications agency, has been named public relations agency of record for LAFCO Luxury Articles and Fragrance Co. a fragrance and body care company. The agency will help shape and expand the reach of the LAFCO story and increase overall brand visibility.
A globally recognized luxury communications powerhouse, Ruder Finn has continued to strengthen its integrated consumer practice, most recently with the hire of Sarah Anderson as Head of U.S. Consumer Practice. The agency’s new account with LAFCO further diversifies and deepens Ruder Finn’s capabilities in consumer communication and reputation, reinforcing the agency’s robust experience in the consumer space. Ruder Finn’s expertise lies in helping brands enhance their positioning in a competitive market, as well as connect with and gain understanding of their customers through integrated, creative campaigns.