For luxury brands infographics is the best way to tell a brand story. Which is why this snapshot of Zeitgeist’s Infographic chart represents the best identification for luxury brand appeal in social media. The main point is to drive that luxury shoppers do use the web. It has been perceived that luxury shoppers preferred an exclusive relationship.
It might even be interesting to note that luxury consumers do also like to brag using social media about luxury purchases. Luxury brands can benefit by targeting luxury consumers using social media related to specific niche luxury subject matter. A solution to continue with exclusive relationships however targeting engagement in social media.
