MC Mosnar Communications

By now everyone in the PR world knows that Sunshine, Sachs & Associates has been retained by the Jackson Family to control media regarding Michael Jackson. How Sunshine, Sachs & Associates will handle Michael’s media will greatly impact his legacy and future profit earnings. So to say all eyes are watching is putting it lightly. …

The one theory that remains consistent is that luxury is a perception. The recession has truly made buyers reluctant about making luxury purchases. So what will luxury brands need to do to sustain? Build brand credibility for luxury lifestyles. Start Engaging: PEOPLE magazine continues to engage their target audiences by showing what celebrities can’t live …

You heard me correct, luxury is going black not green this time. The latest luxury PR statement is the color black and it is back in a big way. Quote me and feel free to Tweet me, black represents everything luxury! I predict that the color black will even help to jumpstart spending in the …

The media has seemingly always had a love affair with Michael Jackson, a publicity attraction. Michael became the biggest star on the planet. A lot of Michael’s success could be credited for his ability to use PR to brand himself and often reinventing his brand awareness. Jackson was first introduced to the world through the …

I confess I am officially obsessed with Twitter and everything Twitter related. Actually, everything that is branded Twitter related. For a luxury brand there is no other place on earth that you can increase your brand awareness better than Twitter’s reach. If you have a luxury product you should be tweeting about luxury. While most …

Words can not express our deepest sympathy for the Jackson family and the world. The passing of an Icon, we will forever remember him as the King of Pop. R.I.P our beloved songbird humanitarian