MC Mosnar Communications

Well, certainly no one had to tell Aunt Jemima that it was time for a brand makeover. At least I would hope that those in charge of her marketing knew it was time to get her hair done. Determining if you’re brand’s look is in or out can also affect your bottom line. Here are …

As if things were not already bad enough! The luxury industry takes another blow and this time it comes directly from top industry players. Kevin Brass posted this information over at Raising The Roof, read full story According to the latest report, launched by Sotheby’s International and Architectural Digest magazine the media “especially” the reporters …

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No surprise that Louis Vuitton tops the list of the World’s Most Powerful Luxury Brands. While the compilers of this list is actually the parent company that serves as the PR representative for Louis Vuitton, the brand is still the most powerful in their own right. Coming in with a brand value of $25.74 million …

Luxury marketers are headed for some tough times and right now luxury retailers need to start planning for sustainability. The one thing that all luxury marketers will need to do is build loyalty among customers. Consider this, it might not be new business that you need but expanding on the business you already have. This …

And the winners are? All those who made the Robb Report Best of Best 2008! The Robb Report serves as Oprah Winfrey to mainstream media for the luxury industry. Congratulations to all of the luxury marketers who made this great accomplishment. The Robb Report “20th Annual” Best of Best 2008 features 176 pages of extensive …