MC Mosnar Communications

Marking the 55th anniversary of the Queen’s coronation, beer maker Foster sent her a gift fitting only for a Queen. A gift-wrapped bottle of Crown Ambassador Reserve lager, the very first from a limited release of 5000 champagne-style bottles retailed at $60 each.The gesture is a crafty marketing hook to launch a new drinks category …

Source: Bloomberg BMW, Volkswagen AG’s Audi AG and other luxury-car makers have added new models and boosted production in China as rising incomes spur sales of more expensive cars. The 1-Series may eventually go into production in China if imported ones sell well, China Business News said last month, citing the head of BMW’s local …

Economic downtimes are hitting almost everywhere. However, luxury products, consisting of luxury watches with lofty pricing are still attracting wealthy customers and increasing healthy sales! Narun Thamavaranukup, managing director of PMT The Hour Glass, a local retailer of luxury watches, said the company recorded 20% sales growth in the first quarter of this year.”Luxury watches …

Hilton wants to double luxury properties in the next year as well as create an upscale boutique hotel brand, Hilton Hotels Corp. First stop, hiring two luxury gurus away from their competitor Starwood Hotels & Resorts Worldwide, Inc. Announcing the appointment of Ross Klein as global head of luxury and lifestyle brands for Hilton and …

While the U.S. and Japan is the two biggest markets for luxury goods! Luxury goods makers are hoping to weather the storm. Those like Prada are even eyeing India and China to help profit earnings. Full story, click here http://www.reuters.com/article/businessNews/idUST20864520080530 I announced in a story covered by PRWeek (US) that luxury public relations had many …

Christian Dior announced that they were dropping leading actress Sharon Stone after she made the comment that the country’s earthquake was retribution for its treatment of Tibet! Chinese consumers organized an Internet campaign that called for a boycott of products made by Louis Vuitton earlier this month. Presently, Dior is still running ads with Stone …