If you don’t think luxury brand social media management is important you might not feel that way after hearing this. You see luxury brand formerly known as YSL recently decided to use the name Saint Laurent Paris. It sounds and looks good on paper right? Well, it seems fans of the luxury brand were not as happy with the name change and took to social media to let it be known.
Facebook users have taken to the social networking site to express their displeasure at YSL’s new packaging logo since the company rebranded their ready-to-wear collection as Saint Laurent Paris.
The new packaging – simple white block font lettering reading Saint Laurent Paris on top of a black background’ has ruffled some online feathers, with Facebook users slamming the design as ‘boring’, ‘disrespectful’ and ‘a cheap knock-off’.
The luxury brand’s new creative director Hedi Slimane decided on the makeover, swapping the company’s iconic monochrome logo of interlocking YSL letters (that has been around for more than half a century) with the fresh look.
And although the famous signature will remain unaltered on handbags, lipsticks and shoes, there is no certainty that it will continue to be used as widely.
Disparaging comments on YSL’s Facebook page include those from Albie Gonzalez (‘BAD, BAD, BAD IDEA. Reminds me of the change to Christian Dior to DIOR… It takes from the integrity of the original creator and what the fans are used to!!’), and Cheryl Phillips: ‘NoNoNoNoNoNoNoNo! Yves MUST stay in the logo!!!! The color and fonts are great but you are killing an iconic brand by excluding Yves.’
What do you think of Saint Laurent Paris? Love it, like it, or simply hate it! Well, sorry to say that for this iconic luxury brand a name change was necessary to start fresh with the re-branding. This is how it is done and fans will thank Saint Laurent Paris in the future.. Stay tuned more great things to come from this amazing luxury brand.