Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world.
Ogilvy Public Relations launches The Boutique @ Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients, while helping brands forge strategic collaborations in the fashion space.
The Boutique @ Ogilvy
The announcement comes as The Boutique @ Ogilvy has been named PR agency of record for Bruno Magli, the Italian luxury brand known for its quality and craftsmanship, handcrafted in Bologna, Italy since 1936. The specialty division will help Bruno Magli expand its product collection in the U.S. and introduce its 2016 women’s collection later this year.
Bruno Magli
photo credits Bruno Magli
The Boutique @ Ogilvy is based in New York and brings best-in-class public relations, marketing and digital advocacy to build brand affinity, create memorable content and ultimately drive action with shoppers. Core areas of expertise include luxury, accessories, apparel and homewares.
The division, operating across Ogilvy Public Relations’ North American network, will focus on two primary offerings: campaign development and fashion collaborations. This includes integrated communications programs, product launches and brand positioning, immersive brand experiences, influencer and blogger programs, designer collaborations, new product development and creative content partnerships.
The Boutique @ Ogilvy is led by Brooke Blashill, Senior Vice President, who brings her extensive fashion experience and expertise in forging strategic partnerships with designers, style influencers and content creators. With a masters in Global Fashion Management from the Fashion Institute of Technology and work spearheading award-winning campaigns with brands such as PUMA, Ford and Intel, she merges fashion with the converging worlds of lifestyle, technology and sustainability sectors. For more information, visit their website at www.ogilvypr.com or follow on Twitter at @ogilvypr.