Kimora Lee Simmons made Hello Kitty luxury jewelry popular and has achieved great success with the collection for the Simmons Jewelry Co. Even Britney Spears wore a $50,000 Hello Kitty necklace designed by Kimora in her video “Do Somethin’.”

Now Russell Simmons wants to make SpongeBob SquarePants the animated luxury for men! Yes, I did say SpongeBob; after all Kimora got us to see Hello Kitty as luxury jewelry. Do you think the men in your life would love to have a SpongeBob alarm clock radio?

Well this fall for the holidays you can add SpongeBob SquarePants jewelry to your wish list. However, the line will not just be for men only. Actually there will be a whole line of luxury SpongeBob SquarePants jewelry for both men and women.

The designs are really HOT! Not the SpongeBob SquarePants you might think you know.

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