The headlines are buzzing about Detroit’s Mayor Kwame Kilpatrick and most likely will not let up. After all it was the free press investigation that actually broke the story. If you work for and serve the people it is a good idea to not lie to them. If you are communicating with the public and …
March 2008
Showing: 1 - 3 of 3 ArticlesUnacceptable Brands – Heather Mill’s Liar Stigma Brand
When you are a celebrity divorce exposes the public perception of your brand image. Heather Mills will most likely be considered a Gold Digger for her entire natural life! Maybe Kanye West sums it up correctly in his 2005 number one single “Gold Digger”. Heather proclaims she was making $500,000 annually before she landed Paul …
Launching A Multicultural PR Campaign – Five Success Tips
The writing is on the wall and multicultural impact on public relations will certainly change the outlook of PR campaigns. Companies who learn to implement target strategies directed toward multicultural marketing will lure the best returns. A multicultural PR campaign has the phenomenal potential to target a buying power predicted of $1 Trillion Dollars. With …