The Voice of Luxury: Social Media and Luxury Brands in China

┬áThe report details interesting insights into how luxury brands are using social media and online platforms, such as Weibo, BBS, and e-commerce channels, to target users. It also includes a comparison of the cultures and habits between westerners and Chinese in terms of their purchasing behavior. And guess who did best on Weibo in China?…

Luxury Brand Social Media PRVCY Jeans Celebrity Placement Giveaway Contest

All the talk in Hollywood is about PRVCY Jeans which all started with a luxury brand social media campaign being endorsed by celebrities. The impact of luxury social media campaigns is the new luxury brand marketing appeal. Many luxury brands are focused on giveaway contests to attract a cult following of fans and followers. Omni…

Luxury Brands Heart Twitter Paid Trends Ad Types

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test. Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for…