The new Tumblr site (http://tiffanyandco.tumblr.com) joins the company’s other digital initiatives. Among them are Facebook and Twitter, Instagram, an engagement ring and other apps, as well as whatmakeslovetrue.com, its popular site dedicated to love and romance. The jeweler’s creative use of these various platforms has made it a leader in social media, offering key resources for a growing audience that is keenly interested in all things Tiffany. The site, From Out of the Blue, captures in fabulous imagery and incisive commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies Tiffany today.
The site, (http://tiffanyandco.tumblr.com), is organized into three themes. Each is a portal to visual storytelling at its richest and most beautiful, and each will debut exclusive content as events unfold.
Timeless Tiffany includes the story of Tiffany’s rise as New York’s first great jeweler, its diamond heritage, as well as major milestones and masterpieces of its exclusive designers. Other highlights include drawings from the Tiffany Archives and a virtual hall of fame that showcases vintage Tiffany ads, images of jewelry representing every fashion era from the Gilded Age to the present day, and Tiffany’s place at the forefront of style and culture.
Tiffany Insider is an ever-evolving gallery of images and videos that captures the excitement and creativity behind photo shoots, dressing stars in Tiffany diamonds and unveiling windows that invite the imagination to dream of elegant new worlds.
Tiffany In Style covers events with luminaries from all walks of life, as well as introduces the latest designs in jewelry and accessories, along with the advertising images and videos that launched these new creations.
The site also introduces a new video, The Dream Maker, a reference to company founder Charles Lewis Tiffany and his quest for acquiring the finest diamonds and gemstones to fulfill his vision of beauty and perfection. Launched exclusively on the new Tumblr site, the video combines the talents of Oscar-nominated cinematographer Darius Khondji and composer Abel Korzeniowski, twice nominated for a Golden Globe. The two capture the company’s founding city of New York in breathtaking imagery and music; and they give viewers an equally dramatic look inside the Tiffany Workshop, where the world’s most spectacular jewels are created.
For a limited time the site will feature images of The Legendary Gemstones of Tiffany, a magnificent collection of jewels with the gemstones Tiffany introduced to the world. The collection was created in honor of Tiffany’s 175th anniversary.