Luxury brands have a digital marketing problem on their hands, but they know this already…”Is there a magic formula for luxury brands to attract more customers to buy their luxury goods?” The answer to that intriguing question is Y-E-S! Luxury Brands However, luxury brands must stop focusing so much on social media engagement and start…
Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury)…
Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers…
Owning the best luxury credit card is the secret advantage for how-to rack up some major travel credits. Knowing which card offers have the best rewards is the secret to scoring superior luxury travel credits. It just makes huge sense to pay for card memberships, that in return offer larger savings value and perks for…
Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?” Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…
Luxury brands need data scientists to improve upon their luxury marketing reach to guide influencers. Data science is also known as data-driven science. Which is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, that similar to data mining. Data Scientists Digiday.com…