Now this is what you call a publicity fear of loss that just may work. Consider the concept of using one of Hollywood’s most desired A-List celebrities in sizzling HOT photos! Now, make everybody want it, that’s right make a BIG publicity fuss, I mean really BIG!!!Announce to the World that Jessica Alba is the bombshell we are speaking of. That publicity lead alone can create website traffic jams. According to People Campari will be printing only 9,999 copies of the calendar featuring photos of Alba in swimsuits, high heels and evening wear. The calendar will be distributed at the end of the year.
What a great way to start a PR campaign that drops over into the New Year. We LOVE it!