August 2009

It may not be Christmas yet but in the world of luxury PR summer is when you start pitching and promoting for holiday coverage. The most important effort for every luxury brand is to secure media coverage on TOP lists. Now that Rachel Zoe has launched “The Zoe Report” I hear that every major luxury …

Kimora Lee Simmons made Hello Kitty luxury jewelry popular and has achieved great success with the collection for the Simmons Jewelry Co. Even Britney Spears wore a $50,000 Hello Kitty necklace designed by Kimora in her video “Do Somethin’.” Now Russell Simmons wants to make SpongeBob SquarePants the animated luxury for men! Yes, I did …

Okay we got to thinking what if there was a reality show about public relations and ALL the backbone that drives a campaign success. Before you came to love a favorite product, service, brand, or celebrity there was a Winning PR Pitch that helped you in your decision making process. If you knew the clever …

Like Mariah Carey music? Luxury brands sure hope so and plan to engage you using Mariah Carey! However, I can’t help but wonder about how the affects of ALL the bad press she receives from her ongoing battle with Eminem will impact her luxury branding image. We see product placement all the time but Mariah …

First off let me clarify and define what is black wealthy. What is not talked about is the segregation among the black wealthy. You see class and status matters a lot in the black community and those who achieve wealth through family relations and education don’t consider themselves in the same class with entertainers and …

Angela and Vanessa Simmons the sister forces behind Pastry Shoes adding another sweet hit to their collection. The social celebrity princesses known for their branding appeal to teens will add the Love Choco Pastry Boots in Black, what they call a shorty-style boot, with a loads of sweet detailing any fashionista couldn’t resist. According to …