Mercedes was first and over the last few years BMW, Audi, Porsche, Bentley, Lamborghini, Rolls Royce and the Land Rover entered India. Now plans are buzzing around Lexus, Ferrari and Aston Martin, plans to enter India soon. Source: Economic Times Rising middle class incomes and increased competition are expected to push car sales in India …
Giorgio Armani Has Hush-Hush Plans for New Store
Armani to open first Emporio Armani store, Emporio Armani Caffe in Budapest. Opening is scheduled for the fourth quarter of 2008. Source:http://www.portfolio.hu/en/cikkek.tdp?cCheck=1&k=2&i=14663
Nanny’s Publicity Battle against Rob Lowe
Not surprisingly Lowe’s former Nanny is fighting back. She retained headlining attorney Gloria Allred, while Lowe has retained Stanton “Larry” Stein. Now, we should see some really interesting headliners from this storyline as it plays out in the media. Source: People In a statement read on Tuesday’s Today show – while Gibson was being interviewed …
Why Detroit Mayor Kilpatrick PR Stunt Backfired
The headlines are buzzing about Detroit’s Mayor Kwame Kilpatrick and most likely will not let up. After all it was the free press investigation that actually broke the story. If you work for and serve the people it is a good idea to not lie to them. If you are communicating with the public and …
Unacceptable Brands – Heather Mill’s Liar Stigma Brand
When you are a celebrity divorce exposes the public perception of your brand image. Heather Mills will most likely be considered a Gold Digger for her entire natural life! Maybe Kanye West sums it up correctly in his 2005 number one single “Gold Digger”. Heather proclaims she was making $500,000 annually before she landed Paul …
Launching A Multicultural PR Campaign – Five Success Tips
The writing is on the wall and multicultural impact on public relations will certainly change the outlook of PR campaigns. Companies who learn to implement target strategies directed toward multicultural marketing will lure the best returns. A multicultural PR campaign has the phenomenal potential to target a buying power predicted of $1 Trillion Dollars. With …