Fun, flirty, and feminine, Blush believes that wearing beautiful inspired lingerie builds confidence, radiates sophistication, and empowers women to find self-love, strength and sensuality in all aspects of life. Blush provides affordable luxury to make that possible.

Guided by the leadership of their father Edward N. Ajmo, who ran a large scale fashion business since 1970, Blush has evolved to become today the brainchild of Tiffany and Justin Ajmo whom, since 2001, have been taking the lingerie company from a classic lingerie brand to a contemporary women’s lifestyle and fashion trendsetter.


Blush Lingerie PARAMOURPhoto credit Blush Lingerie Inc

“Blush Love is Sensual, Daring, and Empowering. – Because Lingerie is Poetry for the Soul….”

The Blush (R)evolution 
From manufacturer to online retailer, Blush has gone through a major evolution! After 25 years as a lingerie design, manufacture, and distribution company, supplying thousands of high end boutiques in North America, Blush has expanded and is now recognized as a lifestyle brand. Brother and sister duo Tiffany and Justin Ajmo wanted to establish a highly intimate relationship with clients, offering not only lingerie but also daring women to embrace their sensuality, and find confidence through intimates. Vive la lingerie!

With this vision in mind, a new ‘Blush World’ was born. Today, is a destination where women can find all things Blush, including the lingerie collection, a window to inspiring Blush storytelling, The Blush Diary, editorial campaigns, a magazine and other initiatives with partners to promote self-love and empowerment for women.

Sensual Storytelling 
Blush offers a unique backstory for every garment, communication, and design, offering women the chance to explore feminine strength and sensuality through their connection with the brand.

“We have taken the time to build an e-boutique and digital assets that tell a story because we believe lingerie is more than a design. It’s something to spark imagination, a lifestyle, a fantasy, a fetish. Lingerie can be escapism and also be political”, said Blush Lingerie co-owner and creative director, Tiffany Ajmo“We believe that beautiful lingerie can bring a woman confidence, inspiration and stimulation. We want to help women find this source of feminine strength” she concluded.

NEW styles and inspiration weekly on!

This week: PARAMOUR (
Old Hollywood romance meets modern vintage sophistication with black scalloped lace florets over minty microfiber. Choose a deep V plunge bralette, panelled retro panties with garters, a sexy cropped corset or chemise! Embrace your sexy self! Bedroom, boardroom or boudoir, your secrets are safe in Paramour.

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