BOOK by Cadillac will disrupt the luxury car marketplace in a very big way. Cadillac is hoping to push boundaries with a new luxury car experience that’s never been done before on this scale.
BOOK by Cadillac is the first-of-its kind luxury vehicle subscription service, this flat monthly fee gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.
BOOK by Cadillac
Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.
Certainly, BOOK by Cadillac is already attracting luxury drivers. Where members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change.
Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.