NYFW 2018 Zimmermann Show Mosnar Communications

NYFW 2018 Influencer Luxury Digital Diversity Sitting Front-row!

NYFW: New York Fashion Week 2018, takes a shift to influencer luxury digital diversity sitting front-row. When it comes to Fashion Week, every designer knows who sits front-row is the ultimate endorsement. Which is why celebrities are paid top dollar to attend Fashion Week. All eyes are on influencer luxury digital diversity. Those brands who…

Attract Young Rich Mosnar Communications 2

Attract Young, Rich, Super Tech-Smart Customers Online

Is your luxury brand ready to attract young, rich, and super tech-smart customers online? Get ready, by 2025 millennials and Generation Z will represent over 40% of the overall luxury goods marketplace. Attract Young, Rich, Super Tech-Smart Customers Online Luxury digital transformation is now a necessity, requiring luxury brands to replicate luxury experiences online or…

Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Need Data Scientists To Guide Influencers

Luxury brands need data scientists to improve upon their luxury marketing reach to guide influencers. Data science is also known as data-driven science. Which is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, that similar to data mining. Data Scientists Digiday.com…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…