Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Need Data Scientists To Guide Influencers

Luxury brands need data scientists to improve upon their luxury marketing reach to guide influencers. Data science is also known as data-driven science. Which is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, that similar to data mining. Data Scientists Digiday.com…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…