Not many luxury brands can keep tradition as well as the Burberry label does while continuing to capture today’s audiences. Burberry’s new campaign features fresh grown-up face 19 year old Emma Watson, star of the Harry Potter films.

Emma wears the iconic Burberry trench coat with a Burberry Snood, the new “it” accessory from the catwalks.

The Burberry label has been around since the late 19th century and has a long history of using British celebrities for their campaigns. Other famous Brits who have been featured in Burberry campaigns include Lily Donaldson, Eden Clark, Alexina Graham, and Richard Wyndham.

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