This is a serious breakthrough for luxury PR. Luxury is a perception and a cultural experience. The hot new luxury blog Pursuitist is making news about luxury newsworthy. Applying web 2.0 consisting of a luxury blog, a luxury news aggregator and affluent community with forms and discussions! In just two weeks of private beta Pursuitist has received over 7000 affluent readers join the community.

I would agree the Pursuitist is less bling and would say it is more about the perceptive of the cultural of luxury. The Pursuitist is a niche exclusive media outlet for luxury brands to be able to educate consumers on luxury goods, services, and trends. We did a luxury PR campaign for Father’s Day that was also picked up by Pursuitist the results were immediate increased brand exposure and credibility.

Pursuitist’s methodology is a missing element that luxury magazines are lacking. Revealing an insider look at luxury cultural through style, fashion, home and garden, travel, wellness, family, tech and gadgets, food and wine. Making luxury a perception and showing how to find and share the good things in life.

Luxury PR is standing out as a PR discipline and we should expect to see more PR firms start to concentrate on Luxury PR. However, there are still only a few who can get it right as the study of human behavior starts with perception.

The Boston Globe covered a recent article “In luxury PR, it’s all about building desire” this media coverage shows the trend for luxury branding that will start focusing on luxury PR. I was so excited about the article because it gives an insider look into the world of luxury PR.

Pursuitist success shows that luxury brands can survive in web 2.0 and that there is an audience for luxury brands online.

Mosnar Communications, Inc
is a leading luxury PR firm, please contact us if you would like help with promoting your luxury brand goods and services.

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