Luxury Brand Digital Marketing Portal
Luxury experiences in China – A KPMG study about the brand Salvatore Ferragamo Paul Cadman, Asia Pacific CEO and Christian Foddis, Regional General Manager, Salvatore Ferragamo, interviewed by KPMG. Ferragamo has been expanding its retail footprint in China for more than two decades and the market is now a key one for the whole group. …
Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another. …
Inside the world of fashion all the public relations buzz is around being social. The race is to dress up your fashion brand using social media strategies to target the 21st century customer. A solution to reach the customer likely to find out about fashion via a Tweet or FB post. Twitter, Facebook, and blogs …
We say this all the time, luxury is a perception. So the fact that PPR the masterminds behind Gucci wants to make Puma a luxury lifestyle is no surprise to us at MosnarCommunications.com . So what is defined as a lifestyle? Well this is where PPR has a real advantage because when it comes to …
“John Galliano sacked from John Galliano” – Chinese Investors’ Takeover For John Galliano’s fashion label? John Galliano has been fired by his own namesake label following his alleged racist and anti-Semitic tirades. The borad at John Galliano, 91 percent of which is owned by Christian Dior, has agreed to hand over design duties to the …
Tuesday March 15, 2011, 11:50 AM – Official statement by Yves Carcelle, Chairman and CEO of Louis Vuitton: “Louis Vuitton has been present in Japan for over thirty years and our hearts are with the Japanese people in these hard times. We are greatly saddened by this tragedy and we express ours sinceres condolences.” LVMH …
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