Versace took fashion media to the next level for their Spring and Summer 2018 Ready-To-Wear collection, making it a major show stopper. Their Ready-To-Wear collection was a fashion walk back down memory lane. A tribute show to the late fashion icon Gianni Versace, it was simply sensational. Now every person on the planet wants to own…
SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…
Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter…
McGraw Hill Professional announced globally that they will be publishing Mark Weber, one of the most successful executives in the world of fashion and luxury goods, Chief Executive Officer, LVMH Inc. (U.S.) Chairman and CEO, Donna Karan International new book ALWAYS IN FASHION just in time for New York Fashion week 2015. Mark Weber delivers leadership…
Content marketing is the hottest trend when it comes to luxury marketing. If you still don’t have a blog or portal where you engage luxury consumers, right now is the best time to get started. Westfield owns and operates 38 shopping centers in the U.S. launched its own style blog. Which will be curated by a collection of…
Understanding luxury PR branding can be a very complex product and service to explain. Can you still find consumers who actually want to purchase million dollar goods today? The answer to that question is YES, in fact there are more consumers who want million dollar goods than the luxury industry is servicing right now. Lately,…
