Gen X and Millennials driving trends to wear athletic-inspired clothing that crosses over into the casual wear category. Major fashion retailers are losing customers to nimble athleisure brands such as RYU Apparel Inc. (TSX.V:RYU) (OTCQB:RYPPF) who are winning over consumers with high-quality sports apparel that can also be worn as casual wear even at the office. RYU, short…
The DreamWalk Fashion Show last year received international news coverage, appearing in publications in over 30 countries. On social media, the video recaps have received over 45 million views. The DreamWalk Fashion Show This year, the first-ever “Dreamer Award” will be presented in memoriam to Andrea Castilla, who was killed during last year’s Las Vegas shooting. The award…
Luxury digital models “are the future in fashion?” All the buzz in the fashion world is about Balmain ditching the Kardashian klan for #CGI computer-generated imagery models. Luxury Digital Models Transformation At 32, Balmain’s led designer Olivier Rousteing just changed the face of fashion forever! Known for his “Balmain Army” of luxury brand ambassadors…
Versace took fashion media to the next level for their Spring and Summer 2018 Ready-To-Wear collection, making it a major show stopper. Their Ready-To-Wear collection was a fashion walk back down memory lane. A tribute show to the late fashion icon Gianni Versace, it was simply sensational. Now every person on the planet wants to own…
SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…
Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter…