Gen X and Millennials Driving The Death Of Fast Fashion main Mosnar Communications

Gen X and Millennials Driving The Death Of Fast Fashion

Gen X and Millennials driving trends to wear athletic-inspired clothing that crosses over into the casual wear category. Major fashion retailers are losing customers to nimble athleisure brands such as RYU Apparel Inc. (TSX.V:RYU) (OTCQB:RYPPF) who are winning over consumers with high-quality sports apparel that can also be worn as casual wear even at the office. RYU, short…

DreamWalk Fashion Show Mosnar Communications

The DreamWalk Fashion Show

The DreamWalk Fashion Show last year received international news coverage, appearing in publications in over 30 countries. On social media, the video recaps have received over 45 million views. The DreamWalk Fashion Show This year, the first-ever “Dreamer Award” will be presented in memoriam to Andrea Castilla, who was killed during last year’s Las Vegas shooting. The award…

Luxury Digital Models Balmain Mosnar Communications

Luxury Digital Models Transformation Into Brand Ambassadors #CGI

Luxury digital models “are the future in fashion?” All the buzz in the fashion world is about Balmain ditching the Kardashian klan for #CGI computer-generated imagery models. Luxury Digital Models Transformation   At 32, Balmain’s led designer Olivier Rousteing just changed the face of fashion forever! Known for his “Balmain Army” of luxury brand ambassadors…

SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…

Top Women’s Fashion Fall/Winter Campaigns 2015 Luxury Brand Ambassadors

Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter…