Luxury Brand Digital Marketing Portal
If you don’t think luxury brand social media management is important you might not feel that way after hearing this. You see luxury brand formerly known as YSL recently decided to use the name Saint Laurent Paris. It sounds and looks good on paper right? Well, it seems fans of the luxury brand were not …
The report details interesting insights into how luxury brands are using social media and online platforms, such as Weibo, BBS, and e-commerce channels, to target users. It also includes a comparison of the cultures and habits between westerners and Chinese in terms of their purchasing behavior. And guess who did best on Weibo in China? …
All the talk in Hollywood is about PRVCY Jeans which all started with a luxury brand social media campaign being endorsed by celebrities. The impact of luxury social media campaigns is the new luxury brand marketing appeal. Many luxury brands are focused on giveaway contests to attract a cult following of fans and followers. Omni …
To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test. Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for …
Harrods, the posh British department store, created a mobile app in May to provide their existing customers a new way of engagement and to tap potential new customers. It’s their first foray into mobile marketing. The app grants a virtual navigational access to the Knightsbridge store’s seven floors and information on all the brands they …
The Zippo Manufacturing Co, maker of the iconic refillable lighters, is hosting a rock ‘n’ roll competition with Tencent, in which bands from Beijing and Shanghai will compete for votes cast online. While Zippo’s marketing team is using social media to promote the Zippo Encore rock festival as well as its brand, Chinese bands musicians …
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