Luxury Brand Digital Marketing Portal
How do you define luxury? Luxury is a symbol of indulgence rather than a necessity in itself. Luxury inspires the desire to reach the upper echelons of a hierarchical system in which pleasure is gained through hedonism. As human beings we all have certain needs and desires, but once these are fulfilled and satisfied there’s …
Luxury experiences in China – A KPMG study about the brand Salvatore Ferragamo Paul Cadman, Asia Pacific CEO and Christian Foddis, Regional General Manager, Salvatore Ferragamo, interviewed by KPMG. Ferragamo has been expanding its retail footprint in China for more than two decades and the market is now a key one for the whole group. …
Harrods, the posh British department store, created a mobile app in May to provide their existing customers a new way of engagement and to tap potential new customers. It’s their first foray into mobile marketing. The app grants a virtual navigational access to the Knightsbridge store’s seven floors and information on all the brands they …
I totally missed this info nugget and in case you did, too: Chinese women buy three times more Maseratis and twice as many Ferraris than Western women do. A third of China’s millionaires are women, and they buy a disproportionately large share of high-performance sports cars in the world’s fastest-growing major economy. Fiat SpA said …
The Zippo Manufacturing Co, maker of the iconic refillable lighters, is hosting a rock ‘n’ roll competition with Tencent, in which bands from Beijing and Shanghai will compete for votes cast online. While Zippo’s marketing team is using social media to promote the Zippo Encore rock festival as well as its brand, Chinese bands musicians …
Go on, launch a luxury goods label in the teeth of this recession……I dare you. I guess you could say faint heart never won fashion prizes (to coin a phrase). But it takes some cojones to launch a couture collection in 2011. You are up against the giants of the business: Chanel and Valentino (who …
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