Luxury Brand Digital Marketing Portal
Mulberry celebrated its 40th anniversary by announcing it has more than quadrupled its annual profits due to a rapid increase in demand, farfetch.com says this proves that luxury handbags are providing affordable access to luxury fashion for consumers – British luxury handbag maker Mulberry recently announced that its annual profits have more than quadrupled, with …
Luxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along with their lawyers, customs officials, and local police, continue to hunt down counterfeiters in one place, only to see them pop up again in another. …
Since February 2011, seven world-class luxury brands, most recently Cartier, have opened exclusive branded video channels through China’s leading Internet television site Youku.com, Inc. (NYSE: YOKU). Other luxury brands with exclusive presences on Youku include Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido. The branded video channels are not the luxury brands’ first foray into …
Prada has raised HK$16.7 billion ($2.1 billion) from its Hong Kong initial public offering after pricing its shares in the bottom half of the range at HK$39.50 each early Friday morning. This secured its position as Hong Kong’s largest listing so far this year, as well as the largest ever consumer product IPO in the …
With a click of a mouse, you can buy things online. But now, thanks to the vision of three young entrepreneurs, you can also buy authentic luxury brands from a mobile boutique housed in a 40-foot truck. OVER two decades ago, designer brands were associated mainly with celebrities, royalty and the wealthy. The middle class …
Many luxury brands have not considered social media as part of their marketing mix. The reason, perhaps, is that social media is incorrectly viewed as a medium for younger people who don’t fit the customer profile of such brands. But this impression is misleading in at least two ways. According to one user report, social …
You must be logged in to post a comment.