Chinese American Millennials insider review into which brands are on their Christmas wish list. A survey was done by Dealmoon.com, the #1 online shopping destination for Chinese-Americans, gives an insider exclusive into which brands are winning hearts of big spenders for luxury shopping.
Dealmoon is the central nerve between these shoppers and American brands who are doing all they can to reach them.
Chinese American Millennials
The survey showed this consumer is particularly fond of triple-digit luxury skincare and haute designer handbags and sneakers. A sign of their penchant for splurgy luxury items, a 23.75 karat gold-plated hair dryer also topped the list, along with music-industry blessed headphones.
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6,126 millennial shoppers responded to a survey on the shopping recommendation site resulting in La Mer Crème de La Mer as the dominating product of desire (12%). Estêe Lauder Advanced Night Repair Synchronized Recovery Complex II came in as a close second at 9%. Clê de Peau Beautê Radiant Cream Foundation and La Prairie Skin Caviar Luxe Eye Lift Cream ranked in 3rd and 4th place. High demand for luxury accessories listed the Bvlgari Serpenti Bag and the Chloé Drew Shoulder Bag as must-haves. The Dyson Supersonic™ Hairdryer dressed in a hand-applied 23.75 karat gold leaf ranked so high that it inspired one user to post this 13-minute review on one of Dealmoon’s 20M-trafficked social channels. A cozy Canada Goose Parka came in 8th and Dr. Dre’s Beats Studio3 Wireless noise-canceling headphones were the 9th most-favored of products. As the platform sneaker craze sweeps the globe, the Alexander McQueen Lace-Up Platform Sneaker placed 10th. Other brands that placed high and landed in the homes of these consumers included Gucci, Yves Saint Laurent, GLAMGLOW, Giorgio Armani, Apple, Lancôme and UGG.
Now you know what to put on your luxury shopping list this holiday season!