Hat’s off for TV pitchman Ed McMahon whose money woes were made public to stop his home from being foreclosed. Now Ed is landing on top as the successful pitchman that we all know and so LOVE!

According to People Now, he’s taking it one step further by appearing in Super Bowl commercials for a service he says he actually used – Cash4Gold, which buys jewelry and other precious metal objects.

“I had a lot of old wedding bands,” McMahon, 85, tells PEOPLE. “Let’s say they had ‘mixed’ memories associated with them.”

According to the company’s Web site, Cash4Gold customers mail their “unwanted gold, silver and platinum” off in pre-paid insured envelopes and “sit back and relax” while on check is mailed.

Now this is a REAL reality pitch! Great job

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