Following Orlando Magic’s Dwight Howard online will quickly reveal that he is a superstar in social media as in the NBA. If the media folks at Colgate were not watching, Dwight recently gave a big endorsement to use Colgate toothpaste to keep teeth white. Plus he pitched a line for Colgate to call him!
He most likely will need Colgate to fight all the cavities from eating all the Lemonheads and Skittles candy he also endorsed. Dwight Howard’s social media influence would be ideal for luxury brands!
See Dwight’s live social media performance!