It is very important that luxury brands maximize brand exposure at high profile events. For fashion PR this presents an opportunity to educate about the brand, which builds creditability that leads to brands sustaining in a down economy.

So how do you end up in the right place at the right time? It is all about how strategic your PR team is at leveraging relationships that can get you in the right place at the right time. For the 100th NAACP – 40th Image Awards our luxury PR firm Mosnar Communications, Inc recognized that Edwing D’Angelo’s brand would be a match, the most important factor when participating in any event. Both sides would benefit from the promotional opportunity and brand exposure. Edwing D’Angelo’s success in the fashion industry was a strong selling point to pitch and his designs are hot. He even dressed me for the Trumpet Awards 2009 in January and I got rave reviews (much love).

Next we had to pitch the idea to the decision maker. This is why luxury PR firms must have established relationships and know how to expand building new relationships. Also luxury PR firms have to know how to pitch luxury brands effectively to receive opportunities for publicity to increase brand exposure.

idesigns Event Services, Inc created the Backstage Experience for the 100th NAACP – 40th Image Awards. If you see the Founder and President, Detra B. Palmore’s productions you will certainly know why they picked her, she is an event Goddess, a master of luxury ambiance. Detra designs events for Hollywood, film festivals, city events, and high-end social and celebrity affairs.

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