These are the most powerful luxury brands in China. Why? Because they are the top 50 most searched for luxury brands in China. Consumer search remains the most significant source of brand recognition and credibility. Online digital identity is the foremost important branding approach for any luxury brand.
The need for exclusivity is no longer the best approach. The focus to capture target audiences and build brand reputation is where it is at. Congrats to these luxury brands who understand the power of target location consumer search.